A. Ever changing is an understatement…I’m also a mom, so juggling all of the real life stuff along with owning a business can make for some odd hours. I’m generally up at least an hour before everyone else, so I’ll hop on emails etc. Then after I get my son to school and get my exercise done (essential to my personal survival), then I make my way to the studio. A day in the studio generally combines what I call computer work and actual jewelry making. There’s a lot on the business side and that can often become the priority. Luckily I have two amazing production assistants in studio and they can work on the making while I’m handling things like sales outreach, designing, trade show prep, payroll and photography—you know, all the sexy stuff that actually keeps us in business. Around 5:30 I head to after care pick up and get started on dinner and homework. After bedtime I’ll often end up back on my computer for a while, but I do try to prioritize self-care and hanging out with my husband, (think baths, nerdy board games, and whatever TV series we’re obsessed with at that moment).
Q. Between touring and now tradeshows, travel seems to be a constant for you. What are you essentials for traveling? How do you stay balanced while on the road?
A. When traveling I make sure to totally overpack and have 17 more outfits than I need—as well as more shoes than there are days of the trip. But if I ever learn to only bring what I actually need, my non-negotiable essentials are my Doctor Rogers Restore healing balm (great for lips and nails), a great moisturizer (after much searching, I really love the Ceravie Moisturizing Cream), a selection of my current favorite jewelry pieces, a bath bomb or two, a travel clothing steamer and work-out clothes. Working out or going for a run and eating healthy food is what really keeps me balanced and feeling good while I’m traveling and if I’m staying somewhere with a tub, a bath can be life-saving.
A. I think what would surprise people is how little time I actually spend making the jewelry. So much of running any kind of successful company is the behind the scenes stuff. If no one knows about your product, it doesn’t matter how great it is. If you don’t build strong relationships with your clients, they don’t return. If you’re not always coming up with new, creative ideas, you get lost in the shuffle.
But with all of that stress and anxiety that can come with owning your own business, also come the rewards. I absolutely cherish my customers. Seeing the happy faces and hearing the literal squeals of joy when I’m at my retail and wholesale shows, getting feedback about how much someone loves their jewelry and seeing my designs out in the world. It’s why I do it. I think jewelry can be so empowering. Wearing something you love can give you confidence, joy, and sometimes the meaning behind it is more important than even the piece itself...seeing all of that reflected in my customers is everything.
A. This is so hard to answer since I’m constantly wearing something like 20 pieces of jewelry (stacking rings forever!). If I could only choose one piece, I think I have to go with the Cassidy hoops. They’re magical. I feel like they transform anything I’m wearing, pop even though I always leave my hair down and the discs are removable so they can be worn as plain hoops as well.