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Behind The Business: Interview with Our Graphic Designer Sylvie Eskridge

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Behind the Business is a series on the Social Sunday blog where we interview our team members to hear about what their jobs are actually like. Today we catch up with our in-house graphic designer, Sylvie Eskridge.
Sylvie's Social Sunday journey is one that dreams are made of, an intern studying at the Fashion Institute of Technology with an affinity for dying fabric with bugs (yes, you heard that right! The result is surprisingly beautiful), begins with an internship at our print shop in Brooklyn. Fast forward to 2019 and Sylvie is designing everything from the graphics on our tees to the images in our email newsletter. Read on to learn more about Sylvie's day to day at the company, her favorite graphic she's designed to date, and her unlikely work companions.
 
Q. What is your role at Social Sunday and how long have you been with the company?
I started interning with the company back in 2016 and now I'm the graphic designer!

Q. What are some of the things that you are responsible for at Social Sunday?
Besides the obvious (creating the graphics for our tees) I do things like edit photos for e-commerce and create visuals for marketing like emails and Instagram stories. I also make custom graphics, help out at the print shop, and do lots of research!

Q. Describe a day in the life of your job.
I typically either work out of our print shop in Brooklyn or from home. The biggest difference in my day between the two is what time I wake up and how quickly I drink my (first) coffee. I always start off my day at work by checking my email and catching up on anything I've missed from the night before or the weekend. I then assess what needs to get done when, write it all in my planner, and prioritize. One of the biggest things that has helped me in this job has been organizing myself right away each day, rather than just diving into the first email I see. Every day is a little different. Some days I spend a lot of time creating custom mock-ups for clients who request something beyond what's in our catalog, and other days I'm chiseling away at creating new Social Sunday graphics or marketing assets. Essentially, my day is a lot of back and forth between emails, Illustrator, and Photoshop.
 
Q. What is one challenge that you’ve faced in your role?
Initially I started as an intern, and I didn't have much formal training in graphic design, so there was a pretty big learning curve for me at the start in almost every facet of the job. Beyond the early educational hump I needed to climb over, learning how to prioritize work was a challenge. I've since learned that my brain responds best to lists and due dates, but it did take me a while to get a handle on what I needed to do and when I needed it done by.

A tip for anyone who is facing this challenge: try writing out your to-do's in different ways! I tried everything from typing out online docs to sticking post-it-notes all over my wall and eventually found what worked best for me. Everyone's brain is different. I'm a bit of a kinesthetic learner myself, so physically writing everything down is a lot more helpful to me than typing it out!
 
Photo by rawpixel on Unsplash
Q. What is your favorite Social Sunday design of all-time?
I have a new favourite that I can't talk about yet because we haven't released it! But I think my current favourite is "Be Nice." I love it because it truly shows how much of a difference design can make. I like that it's retro, and a little bit soft, so it's more of a ~nice reminder~ than an outright "BE NICE!"

Q. Can you share something that would surprise us about your job?
My cats really enjoy watching me work when I'm working from home. Sometimes my cat, Cece, helps me type out emails (albeit with a lot of typos).

Q. Anything else you’d like to share about working at Social Sunday?  
I'd like to share how amazing it is working with all these incredible women! I have never worked in a space that is filled with so much feminine energy and it's truly a blessing. All of us have outside interests, hobbies, or jobs, so it makes for an eclectic group and gives me much more perspective on other women's lives. When it comes to the whole "trend" of women empowerment (whether it be commercial or social), it is really different seeing and living it in person than just what we see on social media. In reality, to me, it's being around women who not only put their head down and get to work, but navigate multiple business and personal relationships with ease, and also shout our accomplishments from the rooftops.

I've seen many at this company manage it all and be successful and it's inspiring to watch. I am so grateful for all the insanely intelligent and creative women I've met while working here! And to me, this is a company that's grown from so much more than just selling tees. Even though we are still a business at the end of the day, we work really hard together to create things with intention and purpose, rather than just churning out product for profit, and it makes me really happy and proud to work here.

Are there any specific questions you'd like to ask the team? Let us know in the comments!

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