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5 Innovative Brands Redefining the Beauty Industry

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When Rihanna launched Fenty Beauty last year, makeup lovers rejoiced over the makeup line’s inclusivity. It was a monumental step for the beauty industry, and other brands have started to take note. Beauty isn't one size fits all. There are many innovative brands that are taking steps to further revamp the industry by doing social good. Here are five makeup and skincare brands that are also giving the beauty industry the makeover it deserves. 


Melissa Butler founded The Lip Bar in 2012 to create a line of lippies the makeup world was lacking—a line with a wide shade range (including bold, crazy colors), that used natural ingredients and promoted diversity. When she pitched The Lip Bar on Shark Tank, she was shamed by the judges, being called a “colorful cockroach” by one of them, and left the show without an investment. But Melissa never gave up and now you can purchase The Lip Bar products online and even at Target!


Before starting Urban Skin Rx, Rachel Roff was a laser technician at a medical spa. During her career, she realized a lack of education and services tailored towards the treatment of common concerns and conditions seen in darker skin tones. The lack of inclusivity in the skin care industry drove her to launch Urban Skin Rx in 2010, a clinical skincare line by “melanin experts” specializing in treating women of color. The brand already boasts an impressive star-studded fan base, which includes Teyana Taylor and America’s Next Top Model’s Eva Marcille.


Kreyol Essence brings Haiti’s quality natural hair, skin, and body products to anyone around the world. Their products’ natural ingredients such as black castor oil, are sustainably harvested and do wonders for those with dry hair or skin concerns. What I find the most amazing about Kreyol Essence is their commitment to bettering the Haitian community. The brand takes extra measures to create sustainable jobs, empower women, and protect the nation’s natural environment.
In 2018, we’ve all been saying that makeup is for everyone; but not many brands embody that statement as well as Fluide, co-founded by Isabella Giancarlo. Fluide’s cosmetics are literally designed for everyone—any skin tone, any gender expression. This doesn’t only mean a variety of shades (bonus: lipstick and nail polish shades are named after queer spaces around the world), but also an absence of chemicals that can disrupt hormones, which is super important to the transgender community. It doesn’t stop therea percentage of Fluide’s sales go to nonprofit organizations that support LGBTQ+ health and advocacy.


We all love a good pair of falsies, but as an Asian-American woman, I’ve always had difficulties trying to find a pair of lashes in-store that would suit my smaller eyes so that I wouldn’t look like I have spiders sitting on my lashline. YouTuber and makeup artist Tina Young founded Petite Cosmetics to offer those with hooded or smaller eyes options for flattering false lashes. There are a ton of lash choices, whether you’re going for a bold look or something natural for everyday. Plus, the lashes are all hand-crafted and cruelty-free!


What other makeup and skincare brands are changing up the beauty industry? Let us know in the comments!


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